what Is

Ceremonial Cacao

What Is Ceremonial Cacao?

Your questions answered, simply

Understanding "Ceremonial" Cacao

Wondering what makes cacao "ceremonial"? It's a fair question, and the answer is simpler than you might think.

Ceremonial cacao means 100% whole bean paste, minimally processed, with nothing added or removed. That's the foundation.

The term was actually created in the 1970s by Keith Wilson to help people distinguish quality cacao from the heavily processed versions. It's about purity and traditional preparation methods, not mystical requirements.

What Makes Cacao Actually Ceremonial

Real ceremonial cacao includes:

  • Heirloom or wild-grown varieties

  • Stone-ground using traditional methods

  • Direct relationships with farmers

  • Rich in natural compounds like theobromine, magnesium, and flavanols

What it's really about: Integrity in sourcing and minimal processing—not geography or ritual requirements.

Why This Matters for
Your Daily Routine

Choosing quality ceremonial cacao offers tangible benefits:

  • Gentle, sustained energy that doesn't crash

  • Natural mood support from compounds like magnesium

  • Mental clarity without jitters

  • Better taste from beans that are actually cared for

You're also supporting farmers who work regeneratively and maintain direct trade relationships.

How Cacao Differs from Coffee

Coffee: Quick energy spike followed by a crash
Cacao: Steady, gentle energy that works with your system

The difference is theobromine (cacao's gentle stimulant) versus caffeine. Theobromine provides sustained focus without borrowing energy from later in your day.

Ready to Experience the Difference?

Your first cup is on us—just pay £2 for shipping. The best way to understand ceremonial cacao is to feel how it works in your own body.

[TRY YOUR FREE CUP]

For the Deep Divers

Want to learn more? Check out the incredible work of Clay Gordon over at The Chocolate Life for industry insights and honest cacao education.

For a comprehensive dive into everything cacao, Marcos Patchett's The Secret Life of Chocolate is our go-to resource—it became our comfort read when we were searching for real answers about this remarkable plant.

our evolving definition

Bean to Body, Plant to People

A person holding a white ceramic cup filled with a ceremonial cacao, with a dark brown color and smooth surface.

DRINK CACAO TO REMEMBER WHO YOU ARE UNDERNEATH THE NOISE.

DRINK CACAO TO FIND YOUR FLOW WHEN THE WORLD WANTS YOU FRANTIC.

DRINK CACAO TO CREATE CONVERSATIONS THAT MATTER, CONNECTIONS THAT LAST, AND WORK THAT MOVES THE NEEDLE FORWARD.