WTF Is Ceremonial Cacao?
There is not one simple answer to this -
so here’s our evolving definition
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Wondering what makes cacao "ceremonial"? It's a fair question, and one we have pondered and played with for many years. To us, things need to be simple, accessible and also feel true. Ceremonial cacao is always 100% whole bean paste, minimally processed, with nothing added or removed. That's the foundation.
The term was actually created in the 1970s by Keith Wilson to help people distinguish quality cacao from the heavily processed versions. It's about purity and traditional preparation methods, not mystical requirements - although you can use Cacao for your practices.
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To us, real ceremonial cacao includes:
Heirloom or wild-grown varieties
Stone-ground using traditional methods
Hand selected beans and crops
Direct relationships with farmers
Rich in natural compounds like theobromine, magnesium, and flavanols
What it's really about: Integrity in sourcing and minimal processing - not geography
or ritual requirements. -
100% whole bean, minimally processed — nothing added, nothing removed
Naturally contains magnesium, iron, zinc and potassium
Low in caffeine, naturally rich in theobromine
Better taste, because the beans are deeply cared for
Ready to Experience the Difference?
Your first cup is on us—just pay £2 for shipping. The best way to understand ceremonial cacao is to feel how it works in your own body.
For the Deep Divers
Want to learn more? Check out the incredible work of Clay Gordon over at The Chocolate Life for industry insights and honest cacao education.
For a comprehensive dive into everything cacao, Marcos Patchett's The Secret Life of Chocolate is our go-to resource—it became our comfort read when we were searching for real answers about this remarkable plant.
Bean to Body, Plant to People
